Bill Shankly will be forever remembered as the beating heart of Liverpool Football Club.

He built the foundations, the ethos, and the culture on which the club has thrived to this day.

Our first product in the Celtic collection was the Shankly Signature Irish Whiskey. You can see pictures of the product and the release in Liverpool, November 2023, featuring Liverpool legends Phil Thompson and Ian Callaghan.

For our Scottish whisky we have chosen Annandale Distillery, nestled in the heart of Ayrshire, birthplace of Bill Shankly, to pay tribute to the legendary Liverpool FC manager.

This spirited homage celebrates the indomitable spirit of the iconic man, echoing his passion and drive in every drop. A fitting tribute to a man who forever changed the face of football.-

--Karen Elizabeth Gill, granddaughter